• Demands for plant based cuisines will be driving the food trend in home cooking in the years to come
• Most people are hesitant or shy to cook plant-based raw materials at home as they are not familiar with them and do not know how to manage them
• Ready to eat products of Arlene provide the solution of plant-based eating, delicious, healthier choices, and hassle-free organization
• 26% of Millennials around the world identify as vegetarians. And 59% are female.
• Sixty-five percent of Gen Z say they want a more "plant-forward" diet, while 79% choose to go meatless once or twice a week. They believe you don't have to be vegan to eat more vegan foods.
• Gen Z also embraces "flexitarian dining," with vegetables at the forefront coupled with a complementary protein, such as an egg.
• Arlene has internationally inspired artisanal plant-based ready meals, which includes Kebabs with Biryani Rice, Dan Dan Noodles and Gyozas. This is a much wider range than other companies, which tend to focus on burgers, sausages, and sliced meats.
• Almost 50% of Gen Z'ers say they would pay more for foods they perceive as healthier, compared to 32% of Millennials, according to a Tufts Nutrition Report.
• Two out of three Americans are eating less meat, for health reasons.
• Over 25% of dinner meals in the UK are now vegetarian or vegan.
• Around 8% of the world's population are vegetarian, rising to 31% in India.
• Research from the Hartman Group found 51 % of people had purchased either dairy or plant protein alternatives to meat in the past three months. Their researchers concluded, "being flexitarian is no longer a niche lifestyle choice."
Sources: Food Institute, American Egg Board, Faunalytics, Statista, Vegetarian Times, Tree Hugger, The Dairy Reporter, NeilsonIQ, The Hartman Group, Tufts Nutrition Report
Let us help your sales team craft the appropriate messaging and strategy to maximize your sales effort.
We provide well-presented sales decks and information to your Sales teams, customers, and stockists. We support and stand by 100 % our Arlene product range with state-of-the-art food & hygiene system and protocols and key focused quality management systems; offering you and your customers an assurance of quality and consistency.
Our facility is certified 100 % Halal with a sustainable ecosystem to ensure further peace of mind in the level we take in food safety, hygiene and quality management standards.
We empower your in-store sales team, providing you with all the tools you need to succeed.
The Arlene team will provide sales training to your team via short and accessible videos, plus tasting sessions. They'll clearly understand the health benefits of Arlene and be able to confidently communicate them to clients.
Because it's a partnership, we also welcome your expert input. Your clear understanding of your customers and their needs is very welcome.
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